What is User Validation?
How do you know if users actually care?
Generally, people measure using how many clicks a link has gotten or how many views content has, but that leaves a lot to guess work when trying to understand if the user actually cares. Sometimes the view or click isn’t an actual person at all!
By utilizing VisualCamp’s eye tracking and gaze analysis solution, SeeSo(Mobile eye tracking), advertisers and platforms can verify if people are actually looking, where they are looking, and for how long.
User validation allows companies to measure user’s true interest and protect against fraud.
VisualCamp has worked with a variety of companies such as CJ, Coupang, and Afreeca.tv to provide Proofs of Concepts (PoC) to measure real users’ interests.
The applications range from implementing non-click based recommendation systems , running real time A/B testing, measuring visual concentration for ideal “Call-to-Actions” (CTA) and more effective re-targeting.
With User Validation, a lot of the guesswork is now measurable. Eye’s don’t lie.