What is User Validation?
How do you know if users actually care?
Generally, people measure using how many clicks a link has gotten or how many views content has, but that leaves a lot to guess work when trying to understand if the user actually cares. Sometimes the view or click isn’t an actual person at all!
User validation allows companies to measure user’s true interest and protect against fraud.
VisualCamp has worked with a variety of companies such as CJ, Coupang, and Afreeca.tv to provide Proofs of Concepts (PoC) to measure real users’ interests.
non-click based recommendation systems
With User Validation, a lot of the guesswork is now measurable. Eye’s don’t lie.