What is User Validation?
How do you know if users actually care?
Generally, people measure using how many clicks a link has gotten or how many views content has, but that leaves a lot to guess work when trying to understand if the user actually cares. Sometimes the view or click isn’t an actual person at all!
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User validation allows companies to measure user’s true interest and protect against fraud.
VisualCamp has worked with a variety of companies such as CJ, Coupang, and Afreeca.tv to provide Proofs of Concepts (PoC) to measure real users’ interests.
non-click based recommendation systems
With User Validation, a lot of the guesswork is now measurable. Eye’s don’t lie.
